With Two Takes On Luxury, Langham Plans Major Expansion In North America

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 When it comes to hotels, do you like something traditional, a grand dame perhaps? Or maybe, your preference is more modern, chic and contemporary? Of course you like luxury. In that either case Langham Hotels & Resorts has something for you.

The fast-growing company is Hong Kong-based, but its flagship hotel in London dates back to 1865, an original queen of hotels that even predated others such as the Ritz in Paris and Vienna’s Imperial Hotel. Its brands are The Langham, which represents its traditional side and Langham Place, its forward looking modern take on luxury.

“It’s one brand, two styles,” says Simon Manning, vice president of marketing and sales, adding that having two distinct offerings under one master brand makes sense. He notes that what is traditional luxury today, was innovative a century-and-a-half ago. He points out when The Langham in London first opened, its wide hallways were a major breakthrough of the day, enabling ladies in their ball gowns to pass each other without having to turn sideways.

Langham Place, Wade Park
Langham Hotels & Resorts is adding properties in Dallas (pictured), San Francisco and Santa Fe, New Mexico.

Both brands represent best of design, service, innovation and experiences that awaken the senses.. Manning points to Artesan, its award-winning bar in London, which has ranked on the world’s Top 50 list for four straight years. Drinks range from classic to cutting edge, including Death of the Hipster (workshop coffee, jasmine, tonic, oak smoke and elderflower) and The Treacle (to be paired with ribs). With 21 hotels and 26 under development, Manning says the group is nimble enough to roll things out quickly, and to that end has taken some Artesan’s most popular drinks to its other hotels.

Langham already has hotels in Boston, New York, Chicago and Pasadena, but is planning to dramatically expand its footprint in the U.S. last month announcing three new projects:

Langham Place, Wade Park, located in Frisco, Texas, will open in early 2018 as part of the Wade Park development, a $1.6 billion, 175-acre project created by Thomas Land & Development. The hotel be designed by 5G Studio Collaborative in Dallas, and will have a sleek and modern feel. There will be 35 floors in the hotel, including 25 hotel floors and 10 floors of residences; 250 guest rooms, including several one- and two-bedroom suites and two 2,906 square-foot Presidential Suites; and more than 25,000 square-feet of meeting and convention space, including boutique meeting rooms to accommodate surrounding businesses like those in the two surrounding office towers. Guests will be able to take advantage of a rooftop pool deck, full-service bar, and courtyard, which will be available for outdoor events, and an adjoining walkway bridge to the office tower and iPic Theaters located at Wade Park; and a full-service Chuan Body + Soul spa, featuring a menu of body and facial treatments based on Traditional Chinese Medicine.

Langham Place, San Francisco will be next to the new Transbay Transit Center Project in downtown San Francisco, which promises to become the “Grand Central Station of the West” when it is completed in 2017. It’s a $4.5 billion project located at the intersection of First and Mission Streets, encompassing 11 separate local and regional transit systems. Langham Hotels and Resorts will bring a full-service luxury hotel to the development as of 2019.

The Langham, Bishop’s Lodge, Santa Fe, formerly Bishop’s Lodge, owned by an affiliate of HRV Hotel Partners, will re-open in spring 2018 after a multi-million dollar renovation. Located in the foothills of New Mexico’s Sangre de Cristo range of the Rocky Mountains, four miles from the Santa Fe Plaza, this historic resort was first opened to the public in the 1920s but traces its history back to the 1870s when it was first settled by Bishop Jean Baptiste Lamy. It will be Langham Hotels and Resorts first resort in the United States, on 317 acres, including private stables and trails for horseback riding. The renovation will include the demolition and re-modeling of the existing rooms and public areas at the property, as well as new construction to expand the hotel to 139 rooms and suites.

This year Langham will open in Haikou on the opposite side of Hainan Island from the resort area of Sanya. Manning says it is like Honolulu is to Waikiki. Two hotels in Dubai and more than a half dozen in China are in the works. The group already has hotels in major gateways such as Hong Kong, Sydney, Melbourne, Auckland and Shanghai.