Premiere Cinema Theater located in Lubbock, TX boasts one of the largest IMAX screens in West Texas with 425 seats and a screen over 70' wide. The cinema, attached to the South Plains Mall, seats over 3,800 people and showcases 16 all-digital auditoriums. Theater amenities include an IMAX lounge, balcony wine bar, D-Box motion-controlled seating, party rooms and a full-service restaurant allowing patrons to eat before their film or dine-in during their movie. The building design retrofitted an abandoned 40,000 square foot department store combined with an additional 20,000 square feet of interior mall space. The design utilized the buildings presence and is carried throughout the interior spaces. Gary Moore, CEO of Premiere Cinemas states, "Our objective was to make both an elegant and playful movie-going atmosphere that would be unique in every respect. The design team blended a very modern industrial motif with an "old-Hollywood" sound-stage feel achieving not only a balanced use of space, but a visual feast for movie-lovers as well.